Theoretical Understanding and Practical Applications of Marketing

Theoretical Understanding and Practical Applications of Marketing Introduction Marketing is an important organisational function that aims at informing potential consumers about the value of products and services. Strategic marketing requires the application of a successive marketing mix, which results in excellent sales of products of a business establishment (Kotler 2011; Menkveld 2013).Advertising We will write a custom essay sample on Theoretical Understanding and Practical Applications of Marketing specifically for you for only $16.05 $11/page Learn More Improved product sales correlate positively with improved financial performance outcomes of companies. The marketing mix is a marketing approach that seeks to promote the sales of products based on key elements like segmentation, positioning and targeting (Kotler 2011). This paper discusses the theoretical frameworks and practical applications of segmentation, positioning and targeting in the context of a marketing mix designed for products in the fashion for women in dustry. Segmentation From a theoretical standpoint, segmentation is a marketing strategy that focuses on dividing product markets on the premises of some attributes associated with targeted customers (Weinstein 2013). Such customers should have common priorities. In theory, market segmentation could adopt product differentiation or holistic approaches that aim at improving consumer knowledge about products or services of a business organisation (Weinstein 2013). In order for the market to be divided based on consumer attributes, marketers should analyse essential data that could be used to give facts in the context of the targeted markets. The segmentation theory holds that a good market should be: Measurable. Large. Supportive with regard to promotion and distribution of products Homogenous with regard to internal characteristics, which imply that customers in specific market segments should have similar behaviours towards products. Characterised by external heterogeneity that imp lies that consumers outside a segment should have different customer needs. Practical applications of the segmentation model would involve dividing the targeted market based on a number of factors (Weinstein 2013).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More First, the women’s fashion industry would be divided on the premises of geographic criteria (Fiore, Lee Kunz 2004). The criteria could involve regions, countries and postal codes, among others. An excellent segmentation should be practically utilised to identify the attributes of customers based on their locations (Fiore et al 2004). Second, it would be important to divide the market on the premises of the ages, ethnicities and levels of income. Research shows that customers in different groups have different purchasing behaviours (Weinstein 2013). For example, older women would tend to buy different fashion produ cts from those preferred by younger women (Fiore et al 2004). In addition, the potential of the market to produce good sales would be determined by the income levels of potential customers. Third, lifestyle segmentation of markets would be practically determined through the study of customer activities and opinions with regard to womens fashion products. For example, the analysis could consider how women spend their leisure and their opinions about certain products. Thus, the practical application of lifestyle segmentation would classify customers based on their personal attributes such as activities and preferences (Weinstein 2013). From a personal standpoint, segmentation of markets is an essential approach that could be utilised to identify the right market segments that could support excellent sales of womens fashion products.Advertising We will write a custom essay sample on Theoretical Understanding and Practical Applications of Marketing specifically for you for onl y $16.05 $11/page Learn More Targeting Targeting in a marketing strategy is a crucial component of a marketing strategy, which focuses on directing efforts towards specific market targets (Aktas, Kaya Ãâ€"zlale 2010). Targeting in a marketing mix is supported by the theory that customers are distinguishable by specific characteristics in the market (Weinstein 2013). Theoretically, targeting markets is based on the following parameters: Socioeconomic factors such as occupation, level of education and level of income. Customer behavioural factors such as events and degrees of loyalty with regard to the products and services offered by business establishments. Psychographic attributes such as values and lifestyles. Product-based factors such as opinions about a product. The practical application of targeting with regard to the products in the women fashion industry would adopt several approaches (Weinstein 2013). First, marketers of fashion products could choose to ignore various market segments and focus on the whole market with the goal of achieving excellent sales outcomes through the art of persuasion. Second, differentiated marketing strategy could be used to market womens fashion products, which would be focused on specific market segments. From a personal point of view, this strategy of targeting a market aims at achieving good results from multiple segments. Third, marketers promoting womens fashion items could adopt direct marketing, which focuses on very specific market segments that are identified through the analysis of the data in consumer databases (Christopher, Payne Ballantyne 2013). For example, the approach could be utilised to identify segments that could have the best sales with regard to beauty items such as perfumes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Practically, market targeting would be achieved through the application of the following five processes: Selection of the target audience. Consumers could be categorised on the basis of their similar needs and expected benefits with regard to specific products. Identification of subgroups of customers based on attributes such as lifestyles, spending behaviours and demographics. Application of valuation approaches. The valuation strategies would help to learn about market growth trends, market accessibility, barriers to entry, and levels of switching, among others. Testing the identified market targets. All targets are assessed to determine their levels of attractiveness about the strategic positioning of products. All other factors kept constant, the segments that have the highest levels of attractiveness would be selected. Modification of the marketing mix. This step requires that all elements the marketing mix be considered in order to conduct a holistic assessment about the stra tegic positioning of products. Thus, it has been demonstrated that targeting of markets is a crucial component of the marketing mix that could result in the identification of customer clusters, which could lead to a gain of a significant share by business organisations specialising in womens fashion products. Positioning Positioning involves identification of market opportunities and the establishment of approaches that could be used to occupy market niches. Theoretically, positioning is based on the utilisation of the principles of the marketing mix, which include the use of efficient ways of promoting, pricing, distributing, and competing with regard to products. It has been argued that positioning could be used to establish a unique impression in the consumers mind about a product (Mykletun, Crotts Mykletun 2001). If a consumer has good opinions about a product, then he or she could be purchasing the product. Mykletun and colleagues (2001) assert that the goal of product positi oning in the market is to occupy segments that could generate excellent revenues. In order to succeed, the product should be characterised by a positioning concept, which would enable it to outdo the performance of similar products in a competitive market. The positioning should analyse the benefits of a product to consumers (Uysal, Chen Williams 2000). Thus, it focuses on the emotional benefits that customers could have through purchasing such a product. Theoretically, a positioning concept leads to the development of a positioning statement that helps to articulate the target market with regard to customer needs. Positioning could be used by business organisations that focus on differentiation to outdo their competitors. For example, a firm that deals with women’s fashion products could concentrate on offering the least expensive products in the market (Chen Uysal 2002; Uysal et al 2000). With regard to the practical application of positioning to establish a good market f or womens fashion products, the marketing team would focus on reviewing theoretical approaches that focus on strategic positioning of products in the market. Practical application of positioning would involve the following: Identification of a products competitors and understanding the targeted market with regard to customer purchasing behaviour. Identification of market dimensions that could define the extent to which product would be sold in the market. Gathering the right market data about customers through sampling techniques. Assessing the level of a product’s space. Determining the combination of market characteristics that could lead to an excellent positioning of the product. Establishing a link between the goods and the targeted market. Practically, the positioning of womens fashion products would focus on two concepts. First, it would adopt functional positions, which would aim at offering women fashion products that would be of many benefits to them. Second, symb olic positions with regard to womens fashion products would be established to focus on ego identification and self-images of potential female customers. Conclusion In conclusion, positioning of the women’s fashion products would greatly improve the chances of excellent revenues of the company. The adoption of the right approaches for product positioning would enable the company to identify product niches in the market. Targeting, positioning and segmentation are essential aspects that should be analysed in order to achieve a successful marketing mix. A marketing mix would be utilised to help firms gain competitive advantage. References Aktas, Z, Kaya, N, Ãâ€"zlale, ÃÅ", 2010, ‘Coordination between monetary policy and fiscal policy for an inflation targeting emerging market’, Journal of International Money and Finance, vol. 29, no. 1, pp. 123-138. Chen, JS, Uysal, M, 2002, ‘Market positioning analysis: A hybrid approach’, Annals of Tourism Researc h, vol. 29, no. 4, pp. 987-1003. Christopher, M, Payne, A, Ballantyne, D, 2013, Relationship marketing. Routledge, London, United Kingdom. Fiore, AM, Lee, SE, Kunz, G, 2004, ‘Individual differences, motivations, and willingness to use a mass customization option for fashion products’, European Journal of Marketing, vol. 38, no. 7, pp. 835-849. Kotler, P, 2011, ‘Reinventing marketing to manage the environmental imperative’, Journal of Marketing, vol. 75, no. 4, pp. 132-135. Menkveld, AJ, 2013, ‘High frequency trading and the new market makers, Journal of Financial Markets, vol. 16, no. 4, pp. 712-740. Mykletun, RJ, Crotts, JC, Mykletun, A, 2001, ‘Positioning an island destination in the peripheral area of the Baltics: a flexible approach to market segmentation’, Tourism Management, vol. 22, no. 5, pp. 493-500. Uysal, M, Chen, JS, Williams, DR, 2000, ‘Increasing state market share through a regional positioning’, Tourism Ma nagement, vol. 21, no. 1, pp. 89-96. Weinstein, A, 2013, Handbook of market segmentation: Strategic targeting for business and technology firms, Routledge, London, United Kingdom.

Customer attitude towards change in brands' ownership in the Literature review

Customer attitude towards change in brands' ownership in the automotive industry and how it affects car purchase intentions - Literature review Example The paper tells that with the continued elevation of completion within the current global marketplace because of globalization, introduction of new products has turned out to be a highly risky venture. One factor facilitating such high levels of risk is the implausible high cost of creating brands for product (new products), which can exceed 100 million dollars in some cases. Thus, firms are resulting into line extensions, brand extensions, as well as other new strategies of products, which allow their leveraging of the existing trademark equity with their relatively new products as a measure of minimizing the brand associated risks. Due to the increasing alarming studies about the possible harmful impacts of these, family brands’ extensions, the marketers’ attention has been captured by some recent new approaches. One such approach is the alliances of brands, which this paper seeks to examine in the automobile industry. In the present competitive world, brand alliances are often chosen as strategic options, which assume a diversity of forms ranging from simple advertising to ingredient branding. Some prominent illustrations of such collaborations of brands are evident across the daily life of consumers and spans diverse industries such as high technology, airlines, automobile industry, services, fast moving consumer products, as well as the fashion industry. In marketing, an attitude is a general assessment of products or services created over time. Attitude satisfies personal motives as well as affects buying and shopping habits of the consumers. Consumer attitudes compose of the consumers’ beliefs, behavioral intentions, and feelings about a product or service. This is within the marketing context, usually a retail or brand store. Beliefs, behavioral intentions, and feelings about a product are considered together as they are interdependent. They also represent the forces influencing the way in which consumers react towards an object. Th e consumer attitudes are an advantage as well as an obstacle to a marketer. Selecting to ignore or discount attitudes of the consumers concerning car brands in the development of marketing strategies guarantees less successful of the whole campaign. The perceptive marketers control their attitudes’ understanding in order to predict the consumers’ behavior. Such well-informed marketers understand the exact ways of distinguishing the variations between attitudes, beliefs, and behaviors while controlling all the three in development of effective marketing strategies. Most of the brand alliances or M&A occur between firms from the same nation and across international borders as well as between transnational brands as shall be seen in the automotive industry, which has witnessed a number of mergers and acquisitions. Such transnational alliances of brands allows business entities the permit of marketing as well as learning beyond their domestic scale markets, while maintaini ng high levels of domestic responsiveness. Both parties involved in brand alliance accrue benefits via increasing the rate of success for the product offering in the local markets while strengthening their local brands. This is realized via foreign investment and technology transfer between the alliance partners. However, the successfulness of such brand alliances must consider the attitudes of the customers in the target markets as these determine their effectiveness. The purpose of this paper is to examine the alliances in the automotive industry. The emphasis is on examining the attitudes of the customers towards the increasing M&A in this industry as well as its impacts on their intentions of purchasing cars. The objective is determination of the relationship existing between the behavior and attitudes of the

Social Networks Essay Example | Topics and Well Written Essays - 1000 words

Social Networks - Essay Example The users read the profile pages of other members, share views and ideas, give comments and contact them via their profiles. In short, an SNS is a great means of bringing people of same wave length together and socializing with the outside world. People create their profiles which are in fact their identities which may be real or fake. SNSs have redefined identity development in a way that people can now make friends which are even not their type but of the type of the new identity that has been created on the SNS profile. This paper argues that it is important to keep only one identity in the online world in order to realize our inner selves and to keep our offline and online world integrated together. Everything related to our identity affects our agency in our online and offline worlds, be that something as simple as a name. As stated earlier, SNSs enable people to make their profiles with different names and identities in the online world. The connections made with this fake name and identity will be quite different from those made in the offline world. Thus, anybody making a profile in the online world with a fake name will be having two identities; one real that is in the offline world, and the other fake which is in the online world. ... If he takes this identity to the online world and makes use of the SNSs as a support to the offline connections, then he is able to keep the two worlds working in harmony with each other. However, if he creates a separate identity in the online worlds, then the connections with that identity will not correlate with those in the offline world thus keeping the two worlds segregated from each other. We should not perceive our online and offline worlds separately. We should make true profiles with our original identities on the SNSs so that we are able to perceive the two worlds as a single entity and not as two segregated entities. It is not possible in this busy world to run two separate worlds together or maintain different identities in the two worlds; however, we cannot deny the presence of scams and fraudulent activities taking place on the internet which are apt to steal away our identities from the profiles we make online. So, we should only trust authenticated SNSs and make true profiles there with the primary objective to support our offline connections and secondary objective to make new connections. Life will be much easier and sophisticated if we try to perceive the two worlds as a solo unit. Also, an identity becomes disfavored when it is not true. When it gets hacked, it loses its reliability and thus becomes disfavored. Identity thieves are common in the online worlds which steal, misuse, disclose or sell the true identities and thus cheat innocent persons. When an identity is stolen, it loses its credibility and thus is regarded as disapproved because it is not to be relied on for future connections, comments, sharing of information like pictures and files, and other activities of the sort. Disfavored identities must be deactivated from

Media Hype, Racial Profiling, and Good Science Essay Example for Free

Media Hype, Racial Profiling, and Good Science Essay Summary: Gold begins his essay right away, without any sort of formality. The essay begins with Gold laying a foundation for the requirements of â€Å"good science. † After which Gold spells out the requirements of articles to sell large volumes of newspapers. This latter generates the term anecdotes. The term anecdote is analyzed, scrutinized and concluded as unacceptable due to the evidence relying more on beliefs than facts. Thus creating a vicious circle. Gold than highlights the fact that there exists large numbers or web pages, lawsuits, publications and presentations specifically directed at the issue. Varying levels of government in the United States has passed legislation about the issue. Individuals known as experts of have been successful writing books and employed as expert witnesses or consultants on the matter. Departments of been created to address the issue and conferences devoted to the topic. The American experience has been deemed applicable in Canada. Gold delves into the high social costs involved in the existence and beliefs of the racial profiling anecdotes. The solution is more important than the conception. Gold offers that communication, building trust, transparency and any inappropriate behavior dealt with seriously by the government are requirements to the solution. Gold then goes on to say that the community must also realize that the guilty may use any method to escape punishment. Gold comments that racial profiling is a phenomenon that is supposed to exist in Policing. The Toronto Star claims to have proved this phenomenon by evidence. This evidence needs to be examined by science. Gold then begins to explore the definition of racial profiling. Sometimes the term is used when a handful of officers are bigots. Sometimes it is applied when it seems that the police service promotes racism through its training materials. There is no evidence that American policing material is connected to Toronto Police. Profiling is the activity and racial a subspecies of profiling. Criminal law literature hosts a variety of profiles. As well, police profilers generate ad hoc profiles. Profiling is a â€Å"junk science† involving vague and non-specific characteristics that can be manipulated. There is no scientific merit to profiling. Racial profiling is one-dimensional profiling where the race replaces all other characteristics. Profiling implies to tell us something about an unknown suspect by identifying characteristics. Racial profiling claims to predict the race of a suspect. Claims should recognize the difference between reactive and proactive policing. Reactive policing is when police seek out a specific gender and race because witnesses described the culprit as such. Reactive policing is irrelevant to profiling. Proactive police activity should be the only data used. Statistics on police-minority interactions need to take into consideration the demographics of a given area. Also, are police targeting specific activity due to community concerns in a certain area? It may surprise people to know how much police activity is reactive and how little is proactive. The Toronto Star fails to recognize such issues. The data collected by the Toronto Star also fails to make the distinction. Gold then moves into to the claims and conclusions aspect of the essay. Stating that data collected needs something to be compared to or measured against, some sort of baseline. The Toronto Star used general population figures from the last available census. Apparently, using uses such as a baseline in unacceptable in the expert statistical analysis. Gold attempts to illustrate that fact that the Toronto Star blundered their way from the statistical analysis without using any accepted criteria. After which Gold suggests that data collection needs to be done under comparable conditions. Gold then moves onto another publication â€Å"Wortley and Tanner,† and the definition used by them. The term greater levels are brought up, and Gold asks â€Å"compared to what? † Wortley and Tanner utilized surveys to collect their data, which results in an opinions and claims survey. Gold calls such data collection, â€Å"Anecdotes in bulk. † After this, Gold goes on for some time about assumptions and making the leap from report to reality based on anecdotal evidence. Gold implies that the Toronto Star failed to take into consideration population distribution and population concentration of identifiable groups. The Toronto Star assumes that all groups are even distributed amongst throughout the general population. The Toronto Star compares data of an ethnic population to number of arrests for violent crimes in higher. Violent crimes will be a reactive policing perspective with witnesses identifying physical traits of the culprits. Such data cannot be used for profiling. This was mentioned earlier on in Gold’s essay. Gold then gives an example of a specific case in the United States where profiling failed the Police investigation. Constant failure to identify criminals using a profile would become apparent with an increase in unsuccessful outcomes. For the conclusion, Gold regurgitates the term â€Å"junk science† and how it is unsuccessful. Then applauds Wortley and Tanner for their cautionary note to have such figures scrutinized by experts and peers before releasing results to the public and that quality control needs to be applied to media discussions on the topic. Strengths: Gold does a good job comparing â€Å"good science† with â€Å"junk science,† and how inaccurate the use of â€Å"junk science† will be. Gold quickly defines terms that he continually uses throughout the rest of his essay to assist the reader in following his train of thought. At the beginning of the essay Gold lays the groundwork for what he will discuss throughout the essay. He, quickly lays down his assumption of what racial profiling is and how unlikely that it is used by police. Gold lies out his essay with sections with subtle conclusions being drawn by the end of each. This helps to keep the reader on track as he attempts to dispel the phenomenon known as racial profiling. Hold spends most of his time attacking the foundation of each group or agencies bases for profiling. He uses references and his knowledge of statistical analysis to debunk each idea. Also, Gold uses various examples of how ineffective the outcome would be given each scenario. Gold illustrates how some groups confuse proactive and reactive policing as the same thing, when in fact they are not. He does his best bring that idea several time throughout the essay. Gold is forthcoming with the fact that he was retained by Toronto Police to make submissions on this same very topic. That mention shows that Gold is trying to be honest with the reader. Also, I believe that it aids the read into recognizing that Gold would have had to do a far amount of research to make such submissions. The fact that Gold is privately employed and not a government employee may make the reader feel that he is less-biased on this particular topic. Weaknesses: At some points during the essay Gold seem to gone off on a tangent. At one point he offers solutions to bridge the gap between government agencies and communities. This is done more than once, and was not relevant to the topic being discussed in the essay. There are a few points where Gold appears to be talking in circles with verbal jargon. I didn’t feel those points in his essay resulted in any valid point to validate his argument. It was almost as though Gold digressed or lost focus for a moment. There are points within the essay where Gold appears to put his personal thoughts in brackets, thereby taking away from his credibility. For most of the essay Gold is trying to prove that the Toronto Star wrote an article without merit or proper research. Near the end of the essay he brings up another writer â€Å"Wortley and Tanner. † I believe that it would have been more effective he had integrated both writings earlier on in the essay. It appears as though â€Å"Wortley and Tanner,† are almost an afterthought. Conclusion: I think Gold effectively made his point with this essay. He is credible and knowledgeable, proving his point with examples, scenarios and data. He shows an appreciation for other points of view and illustrates how they may be incorrect based on their data collection. He affectively dissects the definition of the issue and how come groups confuse racism with racial profiling. As well his recognizes the differences between proactive and reactive policing. Gold shows how reactive policing gets generalized by most groups when in fact the investigation is driven by information from independent sources. I believe the weak points in Gold’s essay are overshadowed by his strong points, resulting in a fair and reasonable conclusion to his argument.

My Storie :: essays research papers

A Random Idiotic Story Supplying No Real Purpose Trebor observed his messy office. He needed to get out of this diminutive space. He did not know why, but something impelled him to get out of his room. As he turned the doorknob, he felt a chill that took over his body. When the door opened, Trebor realized he was in a cubicle. The bleak room gave him a languid feeling. Trevor was skeptical of what he was seeing. As he turned around to exit this incredulous room, he noticed the door was gone. Where the door had once stood was a window. Trebor heard a voice whispering to him, but could not make out what it was saying over the rasping sound, which began to escalate. The noise impaired his hearing so he put his hands over his ears. As he looked up, he saw a horde of people. Trebor observed the powerful machines. Most of the people outside were lined up in straight lines with an auxiliary force near by. As soon as he thought he was hindered in this room, a grievous man came forward. The tag on his uniform was inscribed with "Korby". He had a candid expression on his face. He rendered, "I'm Korby -agent number 4248, an envoy of our invincible government." "Invincible government? You've got to be kidding with me! This sounds like something straight out of the movies." Trebor's stolid expression Trebor Visits the New World: 3020 A.D. said it all. He is lost in this world; incredulous about his surroundings. He asked himself where he was and told himself it has got to be just a dream, but it couldn't cure his anxiety. "What year is this?" "This is 3020," replied Korby. With this Korby went into a monologue, which seemed like an eternity to listen to. It was only the preamble to the rugged history of this futuristic world. "It all fell apart", explained Korby. "Democracy and stability can only last for so long. The fate of our world looked so bleak that we became desperate. The people of this world buil t these virtually invincible machines. They were almost human-like. They were peaceful and kept order, but as time passed, a few exploited these machines. Instead of keeping the peace, they destroyed it. The diamonds, which were their power source, were being used to destroy society. Millions died at the hands of the machines and those despicable people that controlled them.

Benefits of Swimming

Swimming Rejuvenating, the body mind and spirit†¦. Fitness development The fitness development of swimming can be classified into1 group and 2 sub-sections: Performing swimming regularly can help one in building cardio which is important for both weight loss and good cardiovascular health. When the workout is increased gradually by swimming strokes in the water, the heart rate and muscle activity is improved. This increases blood flow to your muscles, which results in more nutrients being delivered to them. It decreases risks of cardiovascular diseases like high blood pressure ands prevents obesity when calories are being burnt during your workout sessions. Always remember to warm up before a proper swimming workout session. After a workout session you can do a few basic laps to cool down and help your muscles recover and relax your body after a workout session. When you are doing high-volume workouts, with a good amount of breathing, this is an aerobic swimming workout. Anaerobic swimming workouts have to do with sprinting. However, simply sprinting, even if it is on a pace clock, does not make the workout anaerobic. By extending the rest period, and demanding the maximal speed of the athlete during springs, is an anaerobic swimming workout. By just performing simple water exercises known as water Aerobics, one can get a great workout session. Your aerobic endurance is your ability to exercise your whole body for a long period of time, at a moderate intensity like swimming. When you are first starting to train and you are not very active start off slowly. To increase your aerobic level you need to overload your body. It is a low impact workout session and so any injuries to your joints and muscles are prevented. Equipment needed? When in competition – Swimsuit: Usually very tight and sometimes longer down the legs and arms. This provides the least amount of drag so you take off is al lot faster. Goggles: Protect your eyes and see everything more clearly avoid any damage to the eyes and contract water-borne infections. Cap: Cuts out drag that hair has (weight wise). Swimming block: The raised platform from which a swimmer starts their race. It has a non-slip surface. Ear plugs: are made of rubber, they protect ears from water and noise and easy to install and remove Stopwatch: is used to keep count of time for laps racing ect. Towel: absorbent cloth used to dry the body. Racing Lane: These lines are made of polypropylene rope and pliable plastic floats, these separate the pool and are used for swimmers to have individual lanes. When in training – Fins: Work your legs and add propulsion to your swimming with fins. Long fins are great for beginners = develop ankle flexibility. Short fins are great = speed to your swimming. Kickboard. To work your legs exclusively, it allows your upper body to float while you kick with your legs. Paddles: Increase pull against the water. Where can I swim? The ideal location in which to perform water aerobics is in an indoor swimming pool where the water temperature is controlled. Health clubs offer swimming facilities along with the regular gym membership, they provide a race – style pool with classes and programs were you would be watched over by a professional trainer so that you can obtain maximum results during practice/training and maintain no injury /health risks these however are the latest trends to do in group training. Outside ponds, pools or lakes can be used, but an indoor pool is preferred. Benefits of swimming Physical Benefits: It reduces blood pressure, and risk of having a stroke. It reduces your resting heart rate and increases your cardiac input. It makes your heart pump blood effectively and efficiently therefore your heart muscle strength increases Swimming as an exercise requires all the movement muscles to co-ordinate at the same time. Water creates more resistance. As a result of this you develop stronger muscles, maintain muscular balance and ehabilitates you muscles. Good stretching habits, can greatly improve flexibility. The smoothness of the movements helps lengthen and stretch muscles giving the appearance of being more toned, and having a healthy physique. Swimming is a very low impact exercise taking away any excess pressure on the bones, joints and muscles. It is one of the safest and cushioned forms of physical exercise. It improves the ability to control and maintain health y weight During 30 minutes of swimming it is possible to burn 260 calories. Low water temperatures also stimulate blood circulation, builds up endurance and metabolism Social Benefits: Whether at the beach or a pool the best form of recreation is swimming; it is a lot of fun and can be great way to socialize, friendships are made and you meet/interact with people from all different walks of life. You can join a water aerobics class or a master’s swim practice and socialize while you workout because it’s a safe work out program. Spiritual/Emotional benefits: Helps develop a positive attitude but mainly swimming forces you to regulate your breathing and allows more oxygen to flow into muscles. It also helps in massaging your muscles and relieves stress and tension. Being surrounded by the warm water facilitates a calming and meditative feeling. Contributes to a feeling of well-being as well as renewing energy and teaching patience. For a first time swimmer it removes the fear of water, preferably swimming should be introduced at an early age. Environmental responsibilities you should consider Chlorine in swimming pools- The chemicals found in chlorinated water are effective in purifying your pool but are discovered to have negative effects on the environment. Chlorine dissolves when mixed with water. It can also escape from water and enter air under certain conditions. Once in air or in water, chlorine reacts with other chemicals. It combines with inorganic material in water to form chloride salts, and with organic material in water to form chlorinated organic chemicals. Chlorine causes environmental harm at low levels. Plants and animals are not likely to store chlorine. However, laboratory studies show that exposure to chlorine in air can affect the immune system, the blood, the heart and the respiratory system of animals. Therefore Chlorine is especially harmful to organisms living in water and in oil. Chlorine affects towards humans – It is also known that pure chlorine is very toxic, even small amounts can be deadly to your health. When small amounts of chlorine are breathed in during short time periods, it can affect the reputational system. Effects vary from coughing and chest pains, skin and eyes. Alternatives include -Bromine has less of an odor therefore it can b e used as a sanitiser for an indoor pools. Salt is another alternative. Basically you need a unit called a Salt Cell, which passes an electric current through the water and converts salt into chlorine. Cancer risk among people drinking chlorinated water is 93% higher than among those whose water does not contain chlorine. † *Don't eat too much and then swim, allow at least an hour after a meal before swimming. Don't swim after taking alcohol or on an empty stomach. Make sure your pool is clean; dirty pools can give you an earache or perhaps even an upset stomach. Over chlorinated pools will be more subtle and are more dangerous. Always shower before and after swimming you never know what you might bring into the water, in terms of bacteria. When inside- Don't swim below diving boards, someone may land on your head always check areas where the depth of the pool changes suddenly. Don't use a mask or fins in the pool rather save them for the beach. Don't run near the edge of the pool, you may slip and hurt someone or yourself. Always check the temperature of the pools before diving in- make sure you do not dive in a shallow area. Always make sure you were your swimming caps, earplug and goggles, this prevents infection in the eyes, ears and chlorine damages your hair. Make sure you do not overly exercise (when you are tired stop and rest) and make sure you are in good shape to swim. When outside or at the beach -Choose a safe area many beaches have safe swimming areas clearly marked with buoy lines and with life guards on duty Beware of waves they can flip you over and possibly injure you. Headlands and rocky areas can quickly be surrounded by tides and at some beaches the water depth can increase suddenly – so go with caution to avoid this. Avoid strong currents; they can drag you away from shore or onto rocks. Protect against heat stroke and dehydration in hot summer weather. Aim or purpose of swimming Swimming is not only fun but is one of the best ways to stay fit and healthy. By swimming regularly you will be leading a healthy lifestyle. It is an excellent form of exercise where all the muscles of the body are used when one swims. It is a sport that will bring kids fitness and enjoyment for life. It enhances children and adults natural flexibility by exercising all of their major joints. Since swimming requires constant supply of oxygen to the muscles, it is considered as an aerobic exercise, and it is believed that this helps to reduce stress so that you can just tune out and relax. Swimming caters for all skill levels. You can perform many different exercises when in the water. It also helps develop coordination because it requires combinations of complex movements of all parts of the body, enhancing muscle function, grace, and mobility. Not only does it feel great it is also effective in weight loss. As swimming is an easy and ———————– Safety when swimming simple exercise one feels refreshed. As you enjoy working out in the water your mind is at peace and away from all the worries.

Ms. Glenn Expressed About Tymani And Azzore - 1247 Words

Foster parent, Shanikqua Glenn, stated that the reason she requested this Review is because she would like to express her â€Å"point of view† of the incident. Ms. Glenn indicated that she is concerned about Azzore; she is receiving phone calls from his school and he is â€Å"crying for me.† Ms. Glenn expressed that Azzore has various marks on him which were inflicted by his sister, Tymani. Ms. Glenn indicated that she is concerned about Tymani and Azzore being in a foster home and the treatment Azzore is subjected to by Tymani. Ms. Glenn voiced that Tymani was not allowed to physically abuse Azzore while both children were placed in her home. Ms. Glenn expressed that the reason she is only requesting Azzore’s return is because he is the â€Å"main†¦show more content†¦Ms. Glenn said she was concerned about Tymani hitting her face or head on the tub or the sink. Ms. Glenn voiced that she did not observed Tymani with an injury after she fell in the bathroom. Ms. Glenn voiced that Tymani was more concerned with trying to preventing Azzore from reporting what occurred in the bathroom. Ms. Glenn added that Azzore attempting to assist Tymani with repositioning the shower rod after the incident occurred. Ms. Glenn stated that she was upset after observing what Tymani did to the shower rod. Ms. Glenn expressed that Tymani was consistently engaging in activities which could have resulted in her sustaining an injury. Ms. Glenn said she instructed Tymani to put her hands out and she hit her with a belt. Ms. Glenn indicated that she hit Tymani approximately four times with the belt. Ms. Glenn conveyed that she was unaware that Tymani sustained an injury to her forearm because she recalled only hitting her on her hands. Ms. Glenn articulated that Tymani did not inform her that she sustained an injury after being hit with the belt. Ms. Glenn indicated that she only became aware of the injury Tymani sustained after OSI made a visit to her home. Ms. Glenn stated that her typical discipline technique for Tymani was to send her to her room if she misbehaved or restrict her accessibility to various items. Ms. Glenn expressed that corporal punishment is not a usual form of discipline within